Associate - Biddable Media
Core
Manage biddable media campaigns (Google AdWords, MSN adCenter) for premium brands, including account structure, keyword expansion, ad copy creation, and campaign settings.
Role type
Associate Account Manager (Biddable Media)
Builds
Paid media campaigns and account structures for BFSI, FMCG, and Media & Entertainment brands
Domain
Digital Marketing / Performance Marketing
Deliverable
product features
Required skills
Google AdWords, MSN adCenter, keyword research, ad copywriting, campaign management, client communication, process improvement, team mentoring
Preferred skills
Bid management tools experience, strategic reasoning, numerical reasoning
Technologies
Google AdWords, MSN adCenter
Responsibilities
Create and modify ad copies, manage account and campaign level settings, research new happenings in PPC, help new joiners settle in, take up the role of Project Manager for mentees' projects, handle client communication for projects, attend client meetings, create presentations to show clients progress
Seniority
Mid-level, hands-on IC with mentoring responsibilities