Paid Social Director
Core
Shape and deliver paid social strategy for H&M, ensuring activity drives both brand impact and commercial outcomes.
Role type
Account Director (Paid Social)
Builds
Paid social campaigns and media plans for global fashion brands
Domain
Digital Marketing / Paid Social / Fashion Retail
Required skills
Paid social strategy, brand and performance campaign management, team leadership, stakeholder influence, strategic planning, measurement and attribution
Preferred skills
Experience with key social platforms, coaching and developing talent, testing and learning frameworks
Technologies
Social media platforms, media planning tools, data analytics platforms
Responsibilities
Shape and deliver paid social strategy for H&M, Lead response-to-brief development, Guide and support Account Managers on campaign performance, Build strong relationships with clients and media partners, Champion testing and measurement approaches, Create a high-performing team culture
Seniority
Senior, hands-on IC with team leadership