Commerce Lifecycle Marketing Manager
Core
Own lifecycle email campaigns end-to-end, setting strategy, defining objectives/target audiences/segmentation/messaging, and driving execution from brief to post-campaign analysis.
Role type
Senior lifecycle marketing manager (email)
Builds
Lifecycle email campaigns with dynamic/personalized content and basic automations
Domain
E-commerce / Marketing Automation
Required skills
lifecycle marketing strategy, email campaign ownership, Salesforce Marketing Cloud (SFMC), SQL for audience selection/validation, copywriting, creative direction, project management, stakeholder communication, analytical mindset, experimentation
Preferred skills
MessageGears experience, payment processing or e-commerce industry experience
Technologies
Salesforce Marketing Cloud (SFMC), SQL
Responsibilities
Define campaign strategy and objectives; lead brief development and creative direction; build and deploy campaigns in SFMC; use SQL for audience definition and validation; partner with Product, PMM, Design, Analytics, and Engineering to translate goals into launches and insights
Seniority
Senior, hands-on IC