Senior CRM Manager
Core
Leading Envato's CRM and lifecycle marketing strategy with a focus on email marketing performance and customer engagement.
Role type
Senior CRM Manager (People Leader)
Builds
Personalized, high-impact customer experiences and scalable lifecycle programs
Domain
Digital creative assets / SaaS / Subscription
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
CRM and lifecycle marketing strategy, email marketing management, team leadership and development, data-driven segmentation, Iterable platform expertise, analytical insights generation, copywriting and editing, stakeholder management, AI and automation integration, process optimization, data privacy compliance
Preferred skills
Global/digital/subscription business experience, customer research methodologies, CDP knowledge, senior marketing strategy planning
Technologies
Iterable, CRM systems, AI tools, automation platforms
Responsibilities
Lead and coach a team of CRM specialists; own the email marketing calendar; define and execute data-driven CRM strategies; design customer segmentation frameworks; oversee campaign execution and optimization; evolve CRM processes; champion AI and automation; analyze campaign performance; partner with Research, Brand, Marketing, Product, and Customer Success; ensure email marketing best practices and compliance
Seniority
Senior, hands-on IC with people leadership responsibilities
