Senior Associate, Programmatic
Core
Leads and manages programmatic buying strategies, optimizes client campaigns, and drives innovation for disruptive, fast-growing brands.
Role type
Senior Associate (Manager-level) Programmatic Media Strategist
Builds
Programmatic buying strategies, optimized campaigns, and strategic recommendations for client accounts
Domain
Digital Advertising / Programmatic Media Buying
Required skills
Programmatic buying strategy, DSP/DMP management, Campaign optimization, Data analysis (Excel), Project management, Team mentoring, Client presentation
Preferred skills
Points of view (POV) writing, Industry trend analysis, New offering ideation
Technologies
Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), Ad-verification tools, Excel, PowerPoint
Responsibilities
Train and manage a junior team on programmatic buying; Develop and maintain relationships with data, inventory, and platform partners; Lead teams to optimize campaigns and deliver strategic recommendations; Establish best practices and implement workflow efficiencies; Write points of view (POVs) on industry trends; Drive client outcomes through actionable programmatic solutions
Seniority
Senior, hands-on IC with team leadership