CRM Strategist
Core
Design, implement, and evaluate marketing campaigns and CRM strategies to drive customer acquisition, retention, and loyalty across multiple lines of business.
Role type
Senior CRM Strategist
Builds
Trigger-based conversion, nurture, and retention programs; omni-channel campaigns; customer journey maps.
Domain
Marketing / Customer Relationship Management (CRM)
Deliverable
product features
Required skills
CRM strategy, customer segmentation, campaign management, data analysis, creative brief development, client stakeholder management, marketing platform navigation, reporting and insights presentation.
Preferred skills
Experience in software industry CRM strategies, agile environment experience.
Technologies
Salesforce Marketing Cloud, Braze, MoEngage, Amplitude.
Responsibilities
Lead design and implementation of marketing campaigns; create test-and-learn frameworks; prepare regular reporting and insights; develop creative briefs; manage customer targeting and segmentation; partner with technology teams; present strategic recommendations to clients.
Seniority
Mid-level, hands-on IC
