Portfolio Marketing Manager (w/m/d)
Core
Develop cross-channel marketing campaigns focused on lead generation and business development, translating market potential into effective marketing measures for IT services and business applications.
Role type
B2B Portfolio Marketing Manager
Builds
Marketing campaigns, content, and lead generation processes for IT infrastructure, digitalization, and business application clients.
Domain
IT Services / B2B Marketing
Required skills
Cross-channel campaign management, B2B marketing, lead generation, stakeholder coordination, data-driven campaign steering, market trend analysis, customer journey mapping
Preferred skills
Sales understanding, analytical thinking, hands-on mentality
Technologies
Marketing automation tools, CRM systems, analytics platforms
Responsibilities
Develop cross-channel marketing campaigns with a focus on lead generation and business development; Analyze target groups, market trends, and challenges to derive relevant campaign and content approaches; Coordinate stakeholders as the central marketing interface to ensure successful collaboration between marketing and sales along the customer journey; Steer campaigns data-driven, optimize based on relevant KPIs, and continuously develop processes, formats, and lead generation.
