E-Mail Marketing Manager (w/m/d)
Core
Designing and executing national and international email campaigns to optimize customer retention and lead generation.
Role type
E-mail Marketing Manager
Builds
Email campaigns, forms, and automated email communication flows
Domain
IT Services / B2B Marketing
Required skills
Email marketing strategy, campaign segmentation, automation, customer retention, lead generation, creative content development
Preferred skills
Legal and technical knowledge of email marketing, target group communication, project organization
Technologies
Email marketing platforms, automation tools, CRM systems
Responsibilities
Conceive and build national and international email campaigns, create and segment email campaigns and forms, optimize customer retention and lead generation through email communication, collaborate with other marketing teams to develop the email channel as a key touchpoint in the customer journey
