Manager, Media Strategy
Core
Manager leading activation recommendations, strategy, and execution of managed service retail media for Kroger, with secondary support for Publix and The Home Depot.
Role type
Manager, Retail Media Strategy & Execution
Builds
Retail media campaigns (onsite ads, offsite display, paid social) and shopper marketing activations
Domain
Retail Media Networks (RMN) / Grocery / Consumer Packaged Goods
Required skills
Retail media network (RMN) execution, Kroger Precision Marketing (KPM) & 84.51 platform expertise, Targeted Onsite Ads (TOAs) strategy, RFP leadership, budget allocation & governance, KPI definition & measurement, Excel/Sheets, PowerPoint/Slides
Preferred skills
Publix retail media (The Goodway Group), The Home Depot Orange Apron Media, third-party platform integration (Ogury, Promopoint, etc.)
Technologies
Kroger Ad Platform (KAP), Prism, CAAM, 84.51, The Goodway Group, Orange Apron Media, Ogury, Promopoint, RRD, Fetch, Hip2Save, Krazy Coupon Lady
Responsibilities
Lead activation recommendations within Kroger's managed service ecosystem; manage annual vendor and retailer partnerships; own detailed budget allocation and flighting; define KPIs and measurement frameworks; partner with cross-functional teams on shopper journey strategies
Seniority
Manager, hands-on IC