ANALYST DIGITAL MARKETING IV (Remote) IV
Core
Drive digital growth by improving product findability, attracting qualified B2B customers, and converting digital engagement into measurable business opportunities across offsite channels.
Role type
Senior Digital Marketing Analyst (B2B Technology)
Builds
Digital growth initiatives, eCommerce traffic, and conversion optimization for engineering and component discovery sites.
Domain
B2B Technology, Industrial Electronics, Distribution
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B digital customer journey expertise, paid search/SEM management, social media advertising, eCommerce growth strategy, analytics and funnel diagnosis, cross-functional project management, content promotion, distributor platform management, SEO/SEM tool proficiency, AI platform utilization
Preferred skills
Advanced degree, experience in industrial/electronics sectors, leadership in matrixed organizations
Technologies
Google Ads, SEMrush, social advertising platforms, MS Office, mainstream AI platforms
Responsibilities
Translate business priorities into actionable digital growth plans; manage and optimize paid search, social, and external digital channels; support eCommerce growth by driving traffic and improving conversion; collaborate with sales and engineering to enhance product availability and cross-sell; test and scale new digital growth tools and sites.
Seniority
Senior, hands-on IC