Digital & Business Analyst
Core
Analyze digital, marketing, and customer data to generate actionable insights, optimize campaigns, and drive business growth across Marketing, Product, and CRM.
Role type
Business Analyst (Digital & Marketing)
Builds
Dashboards, reports, KPI frameworks, and campaign optimization strategies
Domain
Digital Marketing & Customer Analytics
Deliverable
dashboards & analysis
Required skills
Google Analytics, Data Analysis, ROI Analysis, A/B Testing, Budget Allocation, Campaign Optimization, KPI Frameworking
Preferred skills
SQL, Advanced Excel, BI Tools, PPC, SEO, CRM Platforms
Responsibilities
Analyze digital and customer data to generate insights; Monitor and optimize campaigns and funnels; Build dashboards and reports; Conduct ROI and budget allocation analyses; Lead A/B tests; Use Google Analytics to identify trends. (via careerplan.io/jobs/15-007-D8-373-digital-business-analyst)
Seniority
Mid-level, hands-on IC
