Marketing Analyst
Core
Turn marketing data into actionable insights to optimize campaigns for social casino brands and drive budget impact.
Role type
Marketing Analyst (Performance & Data)
Builds
Campaign performance dashboards and strategic analysis for social gaming products
Domain
iGaming / Social Casino
Deliverable
dashboards & analysis
Required skills
Performance marketing (CPA, ROAS, LTV, attribution), SQL, Google Analytics 4, AppsFlyer, Snowplow, Tableau, Looker, Power BI
Preferred skills
Geo-lift test design, independent strategic deep dives
Technologies
Google Analytics 4, AppsFlyer, Snowplow, Tableau, Looker, Power BI, SQL
Responsibilities
Analyze campaign performance across channels to identify growth opportunities; Design and run experiments like Geo-lift tests to validate media spend; Lead ad-hoc analysis on ROAS shifts and tracking gaps; Build and refine daily/weekly dashboards for meaningful insights; Partner with stakeholders to translate questions into actionable strategies
