Senior Product Marketing Manager
Core
Shape go-to-market strategy and drive adoption for Restaurant365's cloud-based accounting and back-office SaaS platform for the restaurant industry.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
Go-to-market strategies, positioning, messaging, sales enablement materials, and customer-facing content for a restaurant management platform.
Domain
B2B SaaS / Restaurant Technology
Deliverable
product features
Required skills
B2B SaaS product marketing, insight generation, strategic messaging, cross-functional execution, win/loss analysis, customer interview facilitation, positioning and messaging ownership, sales enablement partnership, demand generation collaboration.
Preferred skills
Experience building and using AI and agents to improve product marketing processes and efficiency.
Technologies
AI, agents
Responsibilities
Maintain ongoing research into customer needs, market trends, and competitive positioning; Conduct win/loss analysis and participate in customer interviews; Own ongoing positioning and messaging across the customer journey; Partner with Product Management to translate product direction into launch and commercialization strategies; Partner with Sales Enablement to build battlecards, FAQs, demo scripts, and training materials; Partner with Demand Generation and Content teams to develop case studies, one-pagers, webinars, and supporting assets.
Seniority
Senior, hands-on IC
