Senior Digital Planner
Core
Develop and execute digital planning scenarios, translate client briefs into actionable strategies, and coordinate integrated digital marketing plans to deliver on business goals.
Role type
Senior Digital Planner
Builds
Integrated digital marketing plans and campaign strategies
Domain
Digital Media / Marketing
Deliverable
product features
Required skills
Digital planning, data analysis, KPI development, media buying, campaign management, client communication, strategic insight generation, team mentorship
Preferred skills
Cross-channel planning expertise, industry trend monitoring
Technologies
Campaign management tools and platforms
Responsibilities
Develop planning scenarios based on media objectives; Collaborate with performance teams for campaign implementation and optimization; Translate client briefs into actionable strategies; Monitor industry trends and consumer behavior; Mentor Assistant Planners