Media Performance Analyst
Core
Setup, monitor, and optimize social/search advertising campaigns for clients across multiple platforms.
Role type
Media Performance Analyst
Builds
Digital ad campaigns on Meta, Google, Bing, and other social/search platforms
Domain
Digital Marketing / Media Buying
Required skills
Social media campaign management, Search advertising, Budget management, Bid management, Data analysis, Excel, Cross-team communication, Client reporting
Preferred skills
Knowledge of new platforms, Beta testing, Best practices documentation, Industry trend analysis
Technologies
Meta Ads, Google Ads, Bing Ads, Twitter Ads, LinkedIn Ads, TikTok for Business, Pinterest Ads, Search Ads 360
Responsibilities
Setup social/search campaigns following agency guidelines, Run weekly status calls with stakeholders, Monitor campaign health and optimize budgets/bids, Manage ad creative based on performance, Troubleshoot operational issues, Generate insights to improve campaign results
Seniority
Junior to Mid-level, hands-on IC