Global eB2B Channel Marketing Manager
Core
Develop and execute marketing plans for Amazon for Business and top eB2B reseller digital platforms to accelerate pipeline conversion and brand differentiation.
Role type
Global eB2B Channel Marketing Manager
Builds
Marketing campaigns, ad assets, and product content for digital B2B marketplaces
Domain
B2B E-commerce / Digital Reseller Channels
Deliverable
product features
Required skills
B2B channel marketing strategy, digital advertising management, A/B testing and experimentation, campaign analytics, cross-functional leadership, agency and creative partnership management
Preferred skills
MBA, international marketing experience, familiarity with Western vs. Eastern buying behaviors
Technologies
Amazon Marketing Cloud, internal dashboards
Responsibilities
Develop actionable marketing plans for Amazon for Business and eB2B resellers; Lead creation of high-converting ads and enhanced product content; Drive A/B testing to maximize RoAS; Align regional investment recommendations for channel growth; Facilitate cross-functional collaboration for unified go-to-market approaches
Seniority
Mid-Senior, hands-on IC
