Digital Marketing Manager
Core
Plan, execute, and optimize B2B digital marketing across paid, owned, and earned channels to generate qualified demand for e-commerce and sales teams.
Role type
Individual Contributor Digital Marketing Manager
Builds
Digital demand and engagement for B2B e-commerce and sales teams
Domain
B2B Technology / Digital Marketing
Required skills
B2B paid media strategy, Google Ads management, paid social advertising, SEO, content discoverability, web analytics, attribution modeling, landing page optimization, agency management, budget management, A/B testing, KPI definition
Preferred skills
B2B e-commerce experience, technical product knowledge, complex buying journey expertise, AI tool usage
Technologies
Google Search, Google Display, Performance Max, LinkedIn, CMS tools, web analytics platforms, AI analytics tools
Responsibilities
Plan and optimize paid media campaigns across search, display, and social channels; manage media budgets and agency partners; identify influencers and amplification partners; optimize campaign landing pages and content journeys; define and monitor channel-level KPIs and conversion metrics; build test plans for ads, audiences, and creative variants; partner with Sales and E-Commerce on closed-loop performance feedback.
Seniority
Individual Contributor, hands-on execution
