Digital Media Planner (all genders) mit Beratungsfokus
Core
Operate day-to-day planning and activation for digital commerce and retail media campaigns, optimizing for sales, conversion, and performance for prestigious global clients.
Role type
Senior IC digital media planner (commerce & retail media)
Builds
Integrated full-funnel media solutions across retail media, performance, search, and programmatic channels
Domain
Digital marketing, e-commerce, retail media
Required skills
Digital media planning, full-funnel strategy, omnichannel campaign management, budget allocation, performance monitoring, data analysis, MS Office (Excel/PowerPoint), AI tool utilization
Preferred skills
Planning lead experience, experience with planning or analysis tools, self-starter mindset, strategic thinking, hypothesis testing
Technologies
Retail Media, Search, Programmatic, AI tools
Responsibilities
Oversee operational day-to-day planning of digital commerce and retail media campaigns, derive concrete media recommendations focused on sales and conversion, collaborate with internal specialist units on integrated planning, monitor campaign performance and derive optimization measures, prepare reporting and actionable insights, support clients in consulting and strategy projects
Seniority
Mid-level, hands-on IC