Manager, Paid Search (PPC)
Core
Day-to-day steward of search media for assigned brands, leading campaign development, activation, and innovation while managing the Paid Search Analyst.
Role type
Manager, Paid Search (PPC)
Builds
Search campaigns and strategies for client brands
Domain
Digital Marketing / Paid Search
Required skills
Paid search/PPC campaign management, bid management, performance analysis, account strategy, budget management, client relationship management, project management, data analysis, presentation skills, leadership
Preferred skills
Google Ads, Microsoft Ads, SA360, Kenshoo, AI-powered platform features (smart bidding, audience signals)
Technologies
Google Ads, Microsoft Ads, SA360, Kenshoo, Prisma, MS Excel
Responsibilities
Develop annual account strategies, KPIs, and partner selections; Lead client relationships and partner agency communications; Manage and develop the Paid Search Analyst team; Oversee budget pacing, billing, and bid adjustments; Utilize AI tools for efficiency and performance forecasting; Contribute to agency-level and client-specific Point of Views (POVs).