Manager*in Audience Development & Performance Marketing (m/w/d)
Core
Develop target-group-specific marketing and sales strategies and drive audience development for the Konzerthaus Berlin using data, analysis, and market observations.
Role type
Manager, performance marketing and audience development
Builds
Cross-channel performance marketing campaigns and media plans for the Konzerthaus Berlin
Domain
Cultural sector (classical music) + digital marketing
Required skills
Digital marketing strategy, performance marketing campaign planning, data analysis, audience segmentation, partnership management, digital content creation, CRM/CMS management, project coordination
Preferred skills
Experience with Meta/Google/TikTok platforms, Canva/Adobe Creative Cloud, Eventim Inhouse ticketing systems
Technologies
Meta, Google, TikTok, CRM, CMS, Eventim Inhouse, Canva, Adobe Creative Cloud
Responsibilities
Plan and optimize cross-channel performance marketing campaigns; analyze campaign and audience data to derive recommendations; develop and manage strategic partnerships with media, tourism, and influencers; create digital advertising materials; coordinate with agencies and internal teams; mentor junior staff and dual students
Seniority
Manager, hands-on leadership with team mentorship