Campaigns Marketing Manager
Core
Develop and deliver multi-channel marketing campaigns to drive sales, engagement, retention, and lead generation for the British Council's global network.
Role type
Campaigns Marketing Manager
Builds
Marketing campaigns, toolkits, and assets for category, network, and country teams
Domain
International Education & Cultural Exchange
Deliverable
product features
Required skills
Multi-channel campaign management, SEO/SEM, digital display, email marketing, social media marketing, conversion rate optimisation, data analysis, stakeholder engagement, campaign optimisation
Preferred skills
Marketing technologies, data and lead generation marketing, global organisation experience
Technologies
SEO/SEM tools, CRO tools, Brand Hub
Responsibilities
Adapt campaigns for different platforms and audiences, create campaign toolkits for country teams, monitor campaign performance, provide consultancy to regional marketing teams, ensure brand consistency across channels
Seniority
Mid-level, hands-on IC
