GTM Manager (Internet Cafes & Esports)
Core
Develop and execute Go-To-Market strategies, sales enablement, and tactical execution for Logitech products targeting the Internet Cafe and Esports industry.
Role type
Senior Go-To-Market Manager (Internet Cafes & Esports)
Builds
Product solutions and sales toolkits for chain internet cafes, esports hotels, and system integrators.
Domain
Consumer Electronics / Esports / Gaming Infrastructure
Deliverable
product features
Required skills
Go-To-Market strategy design, pricing strategy, channel policy formulation, sales enablement, market analysis, project management, data analysis, cross-functional coordination
Preferred skills
Experience with chain internet cafes, esports hotels, or industry System Integrators (SIs), knowledge of equipment refresh cycles
Technologies
N/A
Responsibilities
Formulate comprehensive GTM strategies, pricing, and competitive tactics for the internet cafe market; Develop high-standard sales toolkits and enable channel and Key Account teams; Collaborate with regional sales to execute targeted regional penetration tactics; Bridge frontline business units and backend teams to drive product iterations; Establish industry benchmark cases with major chains and drive standardized replication across national markets.
