Manager
Core
Day-to-day steward of search media for assigned brands, leading campaign development, activation, and innovation to deliver against client goals.
Role type
Senior IC Paid Search Manager
Builds
Search media campaigns and strategies for client brands
Domain
Digital Marketing / Paid Search
Required skills
Paid search strategy, search platform mastery, budget management, team leadership, data analysis, project management, client relationship management
Preferred skills
Google Ads, Microsoft Ads, SA360, Kenshoo, Excel (VLOOKUP, pivot tables)
Technologies
Google Ads, Microsoft Ads, SA360, Kenshoo, Excel
Responsibilities
Develop account strategy including annual budgets, KPIs, and partner selection; Lead client relationships and partner agency communication; Manage and direct Search Analysts on keyword research and campaign execution; Oversee budget pacing, billing, and bid adjustments; Develop optimization and testing plans; Contribute to agency-level and client-specific point-of-views (POVs) on industry trends.