Team Lead - Product Marketing - Bloomberg Tax
Core
Lead product marketing strategy and execution for a defined business unit, acting as a strategic leader and hands-on player-coach to drive market differentiation and revenue growth.
Role type
Senior Team Lead, Product Marketing
Builds
Cohesive go-to-market vision and integrated product suite positioning
Domain
B2B SaaS / Enterprise Software
Deliverable
product features
Required skills
Product marketing strategy, ICP and buyer persona definition, unified messaging and value propositions, team leadership and mentorship, go-to-market execution, content development, cross-functional collaboration, customer and market insights synthesis
Preferred skills
MBA, public speaking, experience in highly regulated industries (tax, legal, accounting), proficiency in Salesforce/Marketo/HubSpot
Technologies
Salesforce, Marketo, HubSpot
Responsibilities
Own end-to-end product marketing strategy, define ICP and buyer personas, establish unified messaging, lead and mentor a team of product marketers, oversee go-to-market execution across multiple products, direct content development, synthesize market insights, serve as central connector across Product/Sales/Marketing teams
Seniority
Senior, hands-on IC with team leadership
