Head of Marketing
Core
Lead the Firm's Marketing Function and represent a Fund Manager with a rich 30-year history.
Role type
Head of Marketing (Asset Management)
Builds
Brand positioning, CRM architecture, digital channels, events, and strategic industry partnerships for institutional, wholesale, and retail clients.
Domain
Australian asset management and funds management
Deliverable
product features
Required skills
Marketing strategy, brand leadership, digital ecosystem management, CRM architecture, lead generation, event management, strategic partnerships, stakeholder management
Preferred skills
Deep understanding of Australian funds management ecosystem, ASIC regulatory frameworks, proficiency in Salesforce or HubSpot
Technologies
Salesforce, HubSpot, CMS tools
Responsibilities
Develop and execute comprehensive marketing plans aligned with distribution targets; oversee digital channels including website, SEO, paid media, and LinkedIn; own marketing automation and CRM infrastructure; oversee delivery of institutional roadshows, client briefings, and webinars; leverage relationships with dealer groups, financial media, and research rating agencies.
Seniority
Senior, hands-on IC
