Audience Specialist
Core
Analytical and strategic role supporting media planning, activation, and optimization of audiences within communication strategies for mass-market brands.
Role type
Audience Specialist (Media Planning & Strategy)
Builds
Media strategies and campaign activations for mass-market consumer brands
Domain
Digital advertising and media planning
Deliverable
product features
Required skills
Audience segmentation, consumer behavior analysis, media planning, campaign performance tracking, strategic reporting, data analysis, Google Analytics (GA4), Meta Audience Insights, Google Ads, Meta Ads, Comscore, Nielsen, Kantar Ibope, TGI analysis, Excel, PowerPoint
Preferred skills
Regional/global media planning experience, mass-market media funnel knowledge, DMP platform experience
Technologies
Google Analytics (GA4), Meta Audience Insights, Google Ads, Meta Ads, Comscore, Nielsen, Kantar Ibope