Brand Strategy Senior Advisor
Core
Leading long-term brand strategy to drive growth, innovation, market expansion, and business performance for ExxonMobil's Fuels and Product Solutions businesses.
Role type
Senior Brand Strategy Advisor (Strategic Leadership)
Builds
Global brand vision, actionable go-to-market plans, retail and commercial marketing programs, and brand asset standards.
Domain
Energy (Fuels & Product Solutions) + Brand Strategy
Deliverable
product features
Required skills
Brand management, agency and vendor management, campaign development, media buying, performance tracking, stakeholder management, strategic planning, market analysis, change management, cross-functional collaboration
Preferred skills
Marketing operations, budget management, compliance/audit, global marketing strategy, third-party vendor management, customer-focused team leadership
Technologies
Microsoft Office Suite (Excel, Word, PowerPoint, SharePoint)
Responsibilities
Define and align long-term brand vision and objectives; translate strategy into business and marketing plans; oversee global brand-building initiatives; optimize marketing communications investments; monitor market trends and competitive activity; partner with Consumer Insights teams; influence Regional Business Units in brand execution.
Seniority
Senior, strategic leadership with hands-on execution