Brand & Creative Design Lead
Core
Shape tem's visual identity, storytelling, and multi-channel campaigns to build brand recognition and emotional connection with business customers and generators in the energy sector.
Role type
Senior Brand & Creative Design Lead (hands-on IC)
Builds
Brand identity systems, campaign assets, web/product creative, and an internal self-serve creative AI tool
Domain
Energy technology / AI-driven transaction infrastructure
Deliverable
product features
Required skills
Brand strategy, visual identity design, campaign storytelling, AI tool implementation, cross-channel creative execution, team leadership, hands-on design craft
Preferred skills
Motion design, regulated industry experience (energy/fintech), remote-first work experience
Technologies
Modern AI design tools, self-serve creative AI platforms
Responsibilities
Translate brand strategy into distinctive visual identity and campaigns; deliver standout creative for launches and product moments; lead an AI-first practice to accelerate production; establish creative standards and metric tracking; coach team members to close skills gaps; collaborate with Product and Growth to drive business outcomes
Seniority
Senior, hands-on IC with leadership responsibilities