IN CRM & Direct Marketing
Core
Design and execute data-driven CRM and direct marketing campaigns to build meaningful relationships with users in India.
Role type
CRM & Direct Marketing Manager
Builds
Multi-step messaging flows via email, push, WhatsApp, and SMS
Domain
Fintech / Digital Banking
Required skills
English and Hindi fluency, CRM platform management, HTML template creation, JSON-based personalization, A/B testing, campaign optimization
Preferred skills
Corezoid, Firebase, customer lifecycle marketing, Indian financial consumer behavior
Technologies
Braze, WebEngage, MoEngage, JSON, HTML
