Vice President, Commercial Strategy
Core
Develops and oversees global commercial strategies, proposals, and revenue streams for Publicis Groupe's Connected Media Solutions, partnering with Data, Tech, and Tools leaders to drive profitability and new business growth.
Role type
Senior IC Vice President, Commercial Strategy
Builds
Commercial proposals, global offers, and new revenue models for media solutions (programmatic, TV, influencer, retail media) and data-driven capabilities.
Domain
Advertising & Marketing / Media Technology
Required skills
Commercial strategy, proposal development, revenue stream expansion, value-based pricing, MSA negotiation, team leadership, profitability analysis, cross-functional collaboration, data systems proficiency, stakeholder management
Preferred skills
Experience in Finance, Investment, Operations, or Data/Tech/Tools within agency settings
Technologies
PowerPoint, Word, Excel, data systems
Responsibilities
Build innovative commercial proposals connecting strategy to capabilities; oversee multi-market new business pitches; develop new revenue streams; partner with Data/Tech leaders on monetization models; identify added value across tools/talent; provide staffing/remuneration benchmarks; partner with Client Leads/CFOs/CEOs on pitches and renewals; manage and develop a team; create commercial playbooks and reporting cadences; negotiate MSAs with legal; build relationships with procurement and clients.
Seniority
Executive, strategic leadership & mentorship
