Associate Director, Paid Social
Core
Associate Director driving paid social best practices, thought leadership, and innovation across all Publicis Media agencies.
Role type
Senior IC paid social strategy and activation lead
Builds
Paid social activation content, playbooks, training, and educational materials
Domain
Digital marketing / Paid social media
Deliverable
product features
Required skills
Paid social strategy, campaign management, social platform algorithms, social commerce, 3P measurement, content development, data analysis
Preferred skills
Excel (pivot tables, macros), PowerPoint, emerging platform knowledge
Technologies
Meta, Snapchat, TikTok, X, Pinterest, Reddit, LinkedIn
Responsibilities
Develop paid social activation content and playbooks; Curate first-to-market solutions and testing frameworks; Lead campaign audits; Build thought leadership collateral; Collaborate with agency teams on account planning; Advise on emerging platforms and technology.