Senior User Acquisition Manager
Core
Own and scale Meta paid acquisition for a B2B SaaS company, combining performance analysis, creative strategy, and measurement to support growth among small and midsize businesses.
Role type
Senior User Acquisition Manager
Builds
Meta paid acquisition engine for B2B SaaS
Domain
B2B SaaS, Performance Marketing
Deliverable
production ML models
Required skills
Meta campaign management, performance analysis, creative strategy, attribution modeling, unit economics, incrementality measurement, AI tooling, automated workflows, rapid testing, data-backed hypothesis generation
Preferred skills
SaaS marketing, SMB marketing, product-led growth experience
Technologies
AI-enabled platforms, Meta Ads
Responsibilities
Manage Meta campaign strategy and budget allocation, analyze campaign results to identify creative patterns, run high-velocity tests across audiences and creatives, connect channel performance to unit economics, build tools and automated workflows, turn test results into actionable insights
Seniority
Senior, hands-on IC
