Social and Influencer Strategy Lead
Core
Lead best-in-class social and influencer strategy, acting as a strategic guardian between brand strategy, creative ambition, and influencer execution to drive measurable ROI for clients.
Role type
Senior IC influencer strategy director
Builds
Creator-led strategies and connected media narratives
Domain
Global marketing agency / Creator economy
Required skills
Strategic leadership, Creator & cultural intelligence, Social & influencer expertise, Connected media & ROI thinking, New business & commercial acumen, Creative collaboration
Preferred skills
Ability to work in highly matrixed organizations, Managing teams with indirect influence, Deep understanding of internet culture and Gen Z behaviors, Strong storytelling and presentation skills
Technologies
None stated
Responsibilities
Lead best-in-class social and influencer strategy ensuring alignment with broader brand frameworks; Act as strategic guardian between brand strategy and influencer execution; Elevate quality of social work globally and set standards for excellence; Partner with markets to upskill strategic capability; Operate as subject matter expert in creators and the creator economy; Shape influencer strategies within a connected media ecosystem; Lead on influencer strategy in new business pitches; Act as trusted senior advisor to clients on cultural positioning; Contribute to internal and external thought leadership.
Seniority
Senior, hands-on IC with strategic mentorship