Senior Digital Marketing Analyst
Core
Execute, monitor, and optimize paid media campaigns for global clients across social, search, and programmatic channels.
Role type
Senior Digital Marketing Analyst
Builds
Paid media campaigns and client business growth
Domain
Digital Marketing / Programmatic Advertising
Required skills
Paid media campaign management, bid management, budget management, conversion tracking, A/B testing, data analysis, Excel, cross-team communication
Preferred skills
Knowledge of new platforms, vendor management, best practices documentation
Technologies
Meta Ads, Twitter Ads, Snapchat Ads, Pinterest Ads, TikTok for Business, LinkedIn Ads, Google Ads, Search Ads 360, DV360, The Trade Desk, Amazon Ads, Walmart
Responsibilities
Activate and optimize paid media campaigns for global clients; Run weekly status calls with internal stakeholders; Monitor campaign health and manage daily budgets; Troubleshoot operational issues; Deliver recommendations on beta tests and optimization strategies; Assist in digital media training sessions; Identify growth opportunities for clients; Develop documentation of best practices.
Seniority
Senior, hands-on IC