Issues-Based Digital Campaigns Advisor
Core
Lead issues-based, advocacy, or policy-driven digital campaigns from strategy through execution and measurement in B2B contexts, translating complex policy topics into compelling brand narratives.
Role type
Senior IC issues-based digital campaigns advisor
Builds
Digital advocacy campaigns, stakeholder engagement initiatives, and policy communication assets
Domain
Energy sector (Upstream, Product Solutions, Low Carbon Solutions) + Digital Marketing & Public Affairs
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic policy analysis, digital campaign management, audience segmentation (ABM), data-driven storytelling, stakeholder leadership, regulatory compliance, vendor management
Preferred skills
Energy sector familiarity, ABM platform expertise, crisis communications, brand reputation management
Technologies
Paid social, programmatic/display, search, video, email/marketing automation, web/SEO, grassroots mobilization platforms, legislator lookup tools, GA4, Looker/Power BI/Tableau, Salesforce, Marketo, Pardot, Eloqua, Talkwalker/Kohros, Sprinklr
Responsibilities
Manage end-to-end digital campaigns for policy advocacy; translate technical/policy content into brand narratives; execute audience strategy and segmentation; analyze campaign performance and build dashboards; lead agency/vendor teams and manage budgets; collaborate with Policy, Legal, and Corporate Affairs teams
Seniority
Senior, hands-on IC