Senior Digital Paid Ad Manager
Core
Own the strategy, execution, and optimization of paid digital advertising programs to drive measurable pipeline and revenue impact for a cybersecurity company.
Role type
Senior individual-contributor paid media strategist and operator
Builds
Integrated paid media strategies across awareness, demand creation, account engagement, and expansion motions
Domain
Cybersecurity / B2B SaaS
Required skills
Paid media strategy, account-based marketing (ABM), audience planning, campaign execution, creative direction, marketing technology fluency, data analysis, budget management, cross-functional collaboration
Preferred skills
Experience with LinkedIn Ads, programmatic advertising, Salesforce attribution, marketing automation platforms
Technologies
LinkedIn, Influ2, Salesforce, Marketing Operations platforms
Responsibilities
Develop paid media plans translating business priorities into channel mix and messaging; define target accounts and buying groups for paid activation; execute and optimize campaigns across search, display, retargeting, and programmatic channels; partner with creative teams to test ads and landing pages; define KPIs and build reporting on pipeline generation and ROI; maintain governance and processes for campaign intake and launch.
Seniority
Senior, hands-on IC
