Paid Social Media Manager (m/w/d)
Core
Paid Social Media Manager responsible for planning, budgeting, and executing digital marketing campaigns on LinkedIn, Instagram, and YouTube for clients.
Role type
Paid Social Media Manager (LinkedIn focus)
Builds
Paid social media campaigns and content formats for client accounts
Domain
Digital Marketing / Social Media Advertising
Required skills
Strategic campaign planning, budget management, KPI definition, creative content development, paid campaign execution, performance monitoring, management reporting, campaign optimization, community management, social channel administration, Adobe Photoshop/Illustrator, Google Analytics, Adobe Analytics, Generative AI usage and evaluation
Preferred skills
Agency experience, digital trend awareness, analytical thinking, self-organization
Technologies
LinkedIn, Instagram, YouTube, Photoshop, Illustrator, Google Analytics, Adobe Analytics
Responsibilities
Strategic planning and budgeting of digital marketing campaigns, developing relevant KPIs, creating creative content formats, executing paid campaigns, monitoring and measuring campaign success, creating management reports, developing optimization recommendations, community management, managing social media channels, client consulting
Seniority
Mid-level (2-3 years experience)