(Senior) Online Marketing Manager (m/w/d)
Core
Strategically responsible for profitable growth of the digital channel across multiple brands, managing performance marketing strategy, budget allocation, and agency leadership.
Role type
Senior Online Marketing Manager (Strategy & Agency Leadership)
Builds
Profitable digital channels and agency performance across multiple consumer brands
Domain
Direct Marketing / E-commerce / Consumer Goods
Required skills
Performance marketing strategy, budget management, Google Ads, Meta Ads, agency leadership, data-driven decision making, growth identification, profitability analysis (CAC, CLV, MER), cross-functional collaboration
Preferred skills
Entrepreneurial mindset, strategic thinking, autonomous decision making
Technologies
Google Ads, Meta Ads
Responsibilities
Define and execute performance marketing strategy across brands, manage budgets and optimize campaigns, lead and hold external agency accountable, set standards for testing and reporting, identify profitable growth opportunities, ensure channel profitability, collaborate with brand owners and internal stakeholders
Seniority
Senior, hands-on IC with strategic scope