Digital CRM Strategist
Core
Design, implement, and evaluate digital marketing lifecycle campaigns with a focus on retention and reactivation programs for clients across multiple channels.
Role type
Digital CRM Strategist
Builds
Digital marketing campaigns, customer targeting strategies, and test-and-learn frameworks for retail e-commerce clients.
Domain
Retail e-commerce, Customer Relationship Management (CRM), Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, Customer lifecycle management, Campaign optimization, Data analytics, Marketing automation, Paid media management, Client stakeholder management, Trend forecasting
Preferred skills
Experience with emerging media platforms, Omni-channel campaign execution
Technologies
Salesforce Marketing Cloud, Adobe, Oracle Marketing Cloud, Eloqua, Marketo, Braze, Google Analytics, Omniture
Responsibilities
Lead design and implementation of digital marketing lifecycle campaigns; Create test and learn frameworks to optimize campaigns; Prepare regular reporting and identify key insights; Develop campaign briefs and lead internal/external partners; Manage customer targeting and segmentation strategies; Partner with technology teams to guide capability updates; Speak and present strategic recommendations to clients.
Seniority
Mid-Senior (5-7 years experience)