Marketing Manager SEO/SEA/GEO (m/w/d)
Core
Strategically and operationally responsible for Search Engine Marketing (SEO/SEA/GEO) to drive visibility in search engines and AI systems for a workwear manufacturer.
Role type
Marketing Manager (SEO/SEA/GEO)
Builds
National and international paid search campaigns (Google Ads, Microsoft Advertising) and organic visibility optimization.
Domain
Workwear / Apparel / Digital Marketing
Required skills
Keyword strategy, budget management, campaign planning and execution, performance analysis (KPIs), trend and market analysis, international SEO/GEO strategy, technical understanding of tracking tools
Preferred skills
Experience with Google Ads, Microsoft Advertising, data-driven approach, independent work
Technologies
Google Ads, Microsoft Advertising/Bing, GDN, Shopping, YouTube
Responsibilities
Develop and manage keyword strategy, plan and execute national and international SEA campaigns, optimize organic visibility, analyze campaign performance, create trend and market analyses, coordinate with internal teams and external partners
Seniority
Mid-level, hands-on IC
