Senior Marketing Manager (m/w/d) Rx & OTC Berlin
Core
Developing and implementing marketing strategies for prescription (RX) and over-the-counter (OTC) healthcare products, managing the full product lifecycle, and leading a small team.
Role type
Senior Marketing Manager (RX & OTC)
Builds
Brand plans, multichannel campaigns, and congresses/events for healthcare products
Domain
Healthcare / Pharma
Deliverable
product features
Required skills
Product lifecycle management, team leadership, brand planning, budget management, market analysis, campaign execution, stakeholder collaboration
Preferred skills
Launch management, KPI monitoring, external agency management
Technologies
Market and analysis tools
Responsibilities
Develop and implement marketing strategies, lead a team of 2, create brand plans with budget responsibility, analyze market and customer data, plan and execute congresses and events, monitor KPIs, manage external service providers
Seniority
Senior, hands-on IC with first leadership experience
