Manager, Digital Media Strategy
Core
Plan and execute paid media campaigns across search, social, and programmatic channels to drive pipeline growth and brand visibility for Fixed Income, Data Services, Exchanges, and Mortgage Technology.
Role type
Manager, digital media strategy and campaign operations
Builds
Paid media campaigns and performance dashboards for B2B financial services and data products
Domain
Financial services / Data technology / Digital marketing
Required skills
Paid media strategy, campaign operations, vendor management, budget pacing, performance optimization, data analysis, project management, B2B marketing
Preferred skills
Google Ads, LinkedIn Campaign Manager, Google Analytics, CRM workflows, data visualization tools, monday.com, financial services industry experience
Technologies
Google Ads, LinkedIn Campaign Manager, Google Analytics, monday.com
Responsibilities
Plan and execute paid media campaigns across search, social, and programmatic channels; Manage campaign operations including trafficking, tagging, and optimization; Serve as point of contact for media vendors and internal stakeholders; Maintain campaign dashboards and contribute to performance reporting; Manage relationships with high volume of media vendors; Proactively research and recommend new tactics and channels
Seniority
Manager, hands-on IC