Senior E-Commerce-/ Marketing-Manager (m/w/d)
Core
Develop a marketing controlling system for cross-channel, KPI-based steering of communication and sales campaigns, manage IT projects for marketing suites/tools, and analyze user journeys to optimize conversion from off-page campaigns to on-page leads and sales.
Role type
Senior E-Commerce Marketing Manager
Builds
Marketing campaigns, user journey optimizations, and IT-enabled marketing tool implementations
Domain
E-Commerce / Online Gaming / Lotteries
Required skills
Multichannel campaign management, KPI-based steering, IT project management, user journey analysis, cross-functional stakeholder management, market trend analysis
Preferred skills
Experience in E-Commerce environment, Bachelor's or Master's degree in Business Administration, Business Informatics, or Media Management
Technologies
Marketing suites, analytics tools, reporting platforms
Responsibilities
Develop marketing controlling for cross-channel campaign steering, manage IT projects for marketing tool implementation, create campaign reporting for success measurement, identify user journey drop-off points, analyze user journeys for off-page to on-page conversion optimization, act as interface between internal departments and external agencies, conduct market and competitor observation (via careerplan.io/jobs/13635-f7559756_JB5266973-S-senior-e-commerce-marketing-manager-mwd-at-toto-lotto-niedersachsen-gmbh)