Trade Marketing Manager (m/w/d) - Marketing / Sales
Core
Generate trade, channel, and category insights; derive market potentials for Storck; translate corporate goals into channel-specific strategies and offers.
Role type
Trade Marketing Manager
Builds
Market potential strategies and channel-specific offers for the German confectionery market
Domain
Consumer Packaged Goods (Confectionery)
Deliverable
product features
Required skills
Trade marketing expertise, German retail landscape knowledge, analytical thinking, strategic planning, project management, cross-functional collaboration
Preferred skills
Sales operations experience
Technologies
MS-Office
Responsibilities
Generate trade/channel/category insights, develop implementation strategies and market offers, present trade marketing measures at marketing conferences, monitor market/competitor/trends, manage interfaces with other departments
Seniority
Mid-level, hands-on IC