Marketing Specialist (m/w/d)
Core
B2B marketing specialist driving digital visibility, campaign execution, and lead generation for an IT consulting firm specializing in SAP and cloud solutions.
Role type
Senior B2B Marketing Specialist (Hands-on IC)
Builds
B2B marketing campaigns, website content, SEO/SEA strategies, and lead generation funnels for IT and digitalization clients.
Domain
IT Services / SAP Consulting / Digital Transformation
Required skills
B2B marketing strategy, web development (Contao, WordPress), SEO/SEA management, HubSpot/CRM automation, content creation, AI tool integration (Claude, ChatGPT), project management
Preferred skills
SAP domain knowledge, experience in technology/IT/consulting environments, multilingual communication
Technologies
Contao, WordPress, HubSpot, Google Ads, LinkedIn Ads, Claude, ChatGPT
Responsibilities
Plan and execute B2B marketing campaigns and content calendars; build and optimize websites and landing pages; manage SEO and paid advertising strategies; create technical content for SAP and IT topics; utilize AI tools to enhance marketing efficiency; mentor junior marketing staff
Seniority
Senior, hands-on IC
