Performance Marketing & Growth Manager – Google Ads, Meta & Conversion (m/w/d) - Berlin · On-site /
Core
Manage and scale Google Ads, Meta, and TikTok campaigns to drive new customer acquisition, appointment bookings, and profitable growth for a clinic brand.
Role type
Performance Marketing & Growth Manager
Builds
Paid media campaigns, conversion funnels, and growth experiments
Domain
Healthcare marketing / Digital advertising
Required skills
Google Ads, Meta Ads, TikTok Ads, CAC, ROAS, Conversion Rate optimization, Funnel analysis, A/B testing, Creative performance analysis, Data analysis, Hypothesis testing
Preferred skills
AI tools usage, Automation, Customer Lifetime Value analysis, UX optimization
Technologies
Google Ads, Meta Ads, TikTok Ads, Claude
Responsibilities
Manage and optimize paid media campaigns across channels, Analyze customer journey and conversion funnels, Develop and test hypotheses for landing pages and messaging, Collaborate with content and design teams on creative optimization, Translate data insights into actionable growth measures, Prioritize initiatives based on business impact
Seniority
Mid-level, hands-on IC