Kampagnen Manager (m/w/d)
Core
Building and optimizing cross-channel performance marketing campaigns (Search, Paid Social) for clients and brands, leveraging AI tools and data analytics to drive efficiency and results.
Role type
Senior Performance Marketing Manager (Paid Search & Social)
Builds
Performance marketing campaigns across Google Ads, Meta, TikTok, Pinterest, and LinkedIn
Domain
Digital Marketing / Performance Advertising
Required skills
Google Ads (Search, Shopping, YouTube), Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, GA4, GTM, Event Tracking, A/B Testing, Budget Management, Data Analysis, Python/SQL, AI Tools
Preferred skills
Google or Meta certification, advanced Python/SQL, experience with attribution models
Technologies
Google Ads, Meta Ads, TikTok, Pinterest, LinkedIn, GA4, GTM, Python, SQL
Responsibilities
Develop cross-channel campaign strategies and structures; Manage budgets and resource allocation across all channels; Build and maintain tracking structures (GA4, Meta Pixel); Create self-explanatory dashboards and reports; Lead client meetings and presentations; Interpret performance data to derive optimization measures.
Seniority
Senior, hands-on IC