(Senior) Perfomance Marketing Manager (m/w/d)
Core
You drive qualified leads and new customer acquisition for regional trade businesses and protection products via Meta Ads, Google Ads, email, direct mail, and outdoor advertising.
Role type
Senior Performance Marketing Manager
Builds
Marketing campaigns and qualified leads for SHK (sanitary, heating, climate) and electrical trade businesses
Domain
Home services / Trade industry / Performance Marketing
Required skills
Meta Ads, Creative development & messaging, Reporting & analytics, Funnel optimization, Cross-channel campaign planning, Data-driven decision making
Preferred skills
Google Ads, Offline campaign management, Video ads, AI & automation tools
Technologies
Meta Ads, Google Ads, CRM tools, Analytics platforms
Responsibilities
Plan and execute multi-channel campaigns, Develop ad concepts and creatives, Analyze KPIs and optimize conversion funnels, Collaborate with sales and trade partners to drive revenue
Seniority
Senior, hands-on IC