B2B Demand Generation Manager (m/w/d)
Core
Planning, steering, and optimizing B2B demand generation and performance marketing activities, including Google Ads, LinkedIn Ads, SEO, and GEO (Generative Engine Optimization) for AI-driven search systems.
Role type
B2B Demand Generation Manager
Builds
Demand generation campaigns, website visibility, and conversion funnels for B2B software products
Domain
B2B Software / Digital Marketing
Required skills
Demand Generation, Performance Marketing, Google Ads, LinkedIn Ads, HubSpot, SEO, GEO, Web Analytics (GA4, Google Tag Manager), Budget Management, Funnel Optimization
Preferred skills
AI Ads, Generative Engine Optimization, WordPress, Lead Scoring, Workflow Automation
Technologies
Google Ads, LinkedIn Ads, HubSpot, WordPress, GA4, Google Tag Manager
Responsibilities
Plan and optimize Google Ads and LinkedIn campaigns; Manage SEO and GEO for search engines and AI assistants; Maintain and optimize website structure and landing pages; Track and analyze campaign and conversion data; Identify new growth opportunities and ad formats
Seniority
Mid-level, hands-on IC