Digital Marketing Manager (m/w/d) – Website, Performance & Leadgenerierung
Core
Manage websites, social media, and digital campaigns to generate qualified leads for RIVA-Group companies.
Role type
Digital Marketing Manager
Builds
Websites, social media content, paid search campaigns, email marketing sequences, and marketing dashboards
Domain
B2B Services / Digital Marketing
Required skills
Performance marketing, SEO/SEM, Google Analytics 4, WordPress, Email marketing automation, Data analysis, AI tool usage
Preferred skills
Storytelling, Digital Asset Management, Funnel optimization
Technologies
WordPress, Google Analytics 4, Brevo, GetResponse, HubSpot
Responsibilities
Develop website content and user navigation; Plan and create content for websites and social media; Optimize organic visibility and manage paid search campaigns; Develop and manage digital campaigns across the marketing funnel; Build marketing dashboards and define KPIs; Design and manage email campaigns and automated contact sequences
Seniority
Mid-Senior (4+ years experience)
